Beginning Friday, February 22, 2013, the UnitedHealthcare Pro Cycling Team will launch a new social media campaign called “Focus on the Future” where every other Friday, a young (U-18) rider from anywhere in the country or around the world will take center stage in a feature story on our Team Website and Facebook.
Our goal? To shine the spotlight on some of the numerous up-and-coming riders in the sport and the great things they are doing in school and in their community.
How It Works:
Each week, we will promote via social media that the Team is going to spotlight a young cyclist and are asking fans, parents and the global cycling community to submit (via direct message on Facebook) information about a young rider we should spotlight and why. The athletes we choose will then be featured on the Team Website and Facebook (and Twitter) every other Friday, beginning February 22, 2013.
Individual cyclists, parents, coaches, shop owners and their training partners along with cycling organizations can submit for spotlight honors. Spotlights will include a feature interview focused on not only cycling but also school, community, eating to stay healthy, and other interests.
So, email us! Tweet us! And let’s “Focus on the Future” while celebrating and enjoying the present in this great sport we love so much!
#UHCbluetrain #FutureOfTheSport #DoingOurPart